Target Edition
Minneapolis, Minnesota
56 Brewing
3055 NE Columbia Ave Suite 102
October 29, 2024 | 10:00 AM – 2:30 PM
Lunch is included!
Join us for a free day of learning and networking focused on driving ominchannel revenue at Target.
We are bringing in leaders from Target, Roundel, Mars United, The Trade Desk, and Profitero to deliver top-notch omnichannel content that you can use every day.
Some past brand attendees include: 3M, Bayer, Bigelow Tea, Campbell’s, Cargill, Colgate Palmolive, Conagra, Crayola, General Mills, Haleon, Henkel, Jack Link’s, Kimberly-Clark, Mars Wrigley, Mattel, Newell Brands, Sanofi, and Tillamook.
Meet the Keynote Speakers
Maria Lloyd
Director of Product Management
Maria brings over 17 years of expertise in advertising and retail media networks. Currently, she leads product strategy for campaign management software at Roundel, where she drives both managed and self-service activations.
Heather Newman
Head of Target Product Ads
Heather is a seasoned expert in retail and retail media, with a deep understanding of the industry’s evolving landscape. She is passionate about creating win-win solutions and driving exceptional performance.
EVENT SPONSORS
Registration for this event is now closed!
Email staff@e2liveevents.com if you have any questions.
This event is exclusive to brands and retailers.
Agenda
Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Keynote Session
11:15 – 11:45 | Morning Session
Break
11:45 – 1:00 | Lunch & Networking
Afternoon Session
1:00 – 1:30 | Afternoon Session 1
1:35 – 2:05 | Afternoon Session 2
2:05-2:15 | Close and Networking
Keynote Session
Driving Greater Guest Value Through Innovative Roundel Solutions
Join us for this keynote session with Maria Lloyd, Director of Roundel Product Management, and Heather Newman, Head of Target Product Ads. They will explore how brands can collaborate more effectively with Target to build meaningful relationships and deliver greater value to Target guests through innovative Roundel solutions and strategies.
Maria Lloyd
Director of Product Management
Heather Newman
Head of Target Product Ads
Session
Supercharging Media Returns Through Retail Relationships & Data-Driven Campaigns
While advertising budgets are getting tighter, etailers are asking suppliers to continually invest more in their retail media networks. It’s more important than ever to make sure those investments are profitable. Join Mars United Commerce as they shed light on how to leverage retail relationships in conjunction with data to get the maximum return on retail media investments.
Tim Stocks
VP of Marketing
Eric Pankratz
Director of Commerce Media
Session
Navigating the Retail Data Landscape: Insights and Innovations
Join us for an engaging discussion, where we will explore the evolving role of retail. We’ll discuss the impact of data accessibility, the importance of omnichannel strategies, and the growing significance of Connected TV (CTV) in engaging shoppers. Discover how brands are adapting to shifting consumer behaviors and uncover actionable insights to enhance your marketing strategies in today’s dynamic retail environment.
Tom Stacy
Senior Account Executive
Allison Hinsch
Director of Commerce Media
Session
Moving from FOMO to FOCUS in eCommerce
eComm is evolving at a breakneck pace, but consistent growth & profitability remain elusive. Only half of brands believe they’re keeping up with their competition. This confidence crisis is a recipe for fear of missing out (FOMO), as brands can’t help but wonder if the latest tool or media channel might prove to be their missing puzzle piece.
To succeed in 2025, brands need to fight the FOMO and drive better FOCUS on eComm best practices. In this session, Mike Black will share the latest findings from Profitero’s 2024 eCommerce Organizational Benchmark Study on what brands and their leaders can do to focus on the right strategies for retail media and omnichannel success.
Mike Black
Chief Growth Officer
56 Brewing
3055 NE Columbia Ave Suite 102, Minneapolis MN
