Kroger Edition
Cincinnati, Ohio
Rhinegeist Brewery
1910 Elm St, Cincinnati, OH 45202
November 6, 2024 | 10:00 AM – 2:30 PM
Join us for a free day of expertise, learning, and networking with brands, industry experts, and technology platforms.
E2 Live educates attendees about cutting-edge data, technology, and practices that drive traffic, conversion, and profitability.
The Kroger Edition features experts across retail media, content, digital shelf, automation tech, and performance measurement that will address Kroger-specific best practices combined with broader ecommerce topics.
Past attendees: Kroger, KPM, 8451, Bigelow Tea, Campbell’s, General Mills, Henkel, Keurig Dr. Pepper, Kraft Heinz, McKesson, Molson Coors, Pharmavite, Phocus, Post Consumer Brands, Q Mixers, Stop & Shop, Teads, and The Clorox Company
EVENT SPONSORS
Registration for this event is closed.
Email us at staff@e2liveevents.com if you have any questions.
This event is exclusive to brands and retailers.
Meet the keynote speaker
Jill Smith | VP, KPM 84.51°
Jill has been with KPM for 6 years. She was recognized as a Women of Excellence for Industry Impact by the Path to Purchase Institute in 2023. Previously, she spent over 7 years at NBCUniversal as an Account Executive as well as News America Marketing.
Agenda
Morning Session
10:00-10:30 | Registration & Networking
10:30 – 10:35 | Opening Remarks
10:40 – 11:10 | Fireside Chat with Jill Smith
11:15 – 11:45 | The Transfomational Potential of Kroger Data
Break
11:45 – 1:00 | Lunch & Networking
Afternoon Session
1:00 – 1:30 | Supercharg Your Sales on Kroger.com
1:35 – 2:05 | Partnering with DMM to Grow your Digital Footprint
2:05-2:15 | Close and Networking
Keynote Session
How to Achieve Your Digital Penetration Goals by Partnering with KPM
The global pandemic drove digital transformation to the retail industries. Overnight online pickup and delivery became the new normal. Today, Kroger continues to provide shoppers with easy and convenient ways to buy. Join this session to learn first hand from 84.51° leadership on how your brand can partner in new and creative ways to expand your brand’s digital footprint.
Jill Smith
Vice President
Dan Westendorf
VP Customer Development
Session
A Deep Dive Into the Transformational Potential of Kroger’s Retail Data
Join experts from The Trade Desk and Tillamook as they dive into the transformative potential of Kroger’s retail data. This panel will explore how off-platform measurement and the high-quality of Kroger’s first-party data allow for precise targeting and effective campaign optimization. We’ll discuss how Tillamook leverages Kroger data across the full funnel—from awareness to conversion—and the robust client services that support this journey. Gain insights into how retailers are using this data to drive sales and how new buyer segments can unlock fresh opportunities for advertisers.
Brent Reichert
Director of Retail Data Partnerships
Drew Jameson
Senior Manager, Omni-Shopper Marketing
Session
Going Beyond the Digtal Scorecard to Supercharge Your Sales on Kroger.com
Kroger’s digital scorecard offers a great set of initial metrics to measure your progress but what if there was a way to dig deeper into insightful analytics that can help you optimize your online performance? Join this session to learn how your brand can win big through digital channels by leveraging proprietary data to identify ideal keywords, optimize your product pages, and invest intelligently in retail media.
Tim Stocks
Vice President, Marketing
Lindsey Simcik
Digital Shelf Director
Session
Partnering with Kroger DMMs to Grow Your Digital Footprint
With the many programs and partners involved in the Kroger ecosystem it can be tricky to know where to turn for help when listing and promoting your brands. Lindsey will provide a roadmap of how and when to engage with your ecommerce DMMs and how they can help you achieve your digital penetration goals.
Lindsey Fassler
eCommerce Divisional Merchandise Manager
Rhinegeist Brewery
1910 Elm St, Cincinnati, OH 45202
